Robin Weidner
Owner
Robin Weidner Copywriting & Consulting ? Naperville, IL
www.rwcopywriting.com
A creative soul from her earliest memories, Robin Weidner first expressed her creativity through years of training in dance and art. Later on, she worked in diverse fields including event promotion and graphic design, until she discovered writing as her first love. Her work has included writing national sales campaigns for the National Safety Council, rebranding all customer communications for the American Massage Therapy Association and helping numerous start-up businesses with name, tagline, brochure, web, product descriptions and direct mail pieces. She has also spoken to many groups on Creative Marketing and Growing Small Businesses.
Session 1: Creating for the Customer
Who are you creating for - yourself or your customer? The answer to this question may have a lot more to do with your success than you think. Although, on one hand, we go into business to create for others, the natural motivation and inclination of most artists is still to create for themselves. Creating for the customer can not only help you find a profitable niche for your product, but also can be immensely rewarding.
Session 2: Turn Your Writing Skills into a Profitable Business as a Copywriter
Although most writers aspire to write fiction or poetry, only a small minority will be able to make a living (especially right out of college). What if you could learn a type of writing that would provide a great income, so that you could do creative writing in your spare time? Business Copywriting is a wide-open field with a shortage of qualified candidates. And it's a lot more creative than you might think!