Michele A. Friedman
Designer - Metalsmith
Michele was an undergraduate metals major at parson School of Design in New York City. She has particpated in numerous juried art and craft shows including CraftBoston, Saint Louis Art Fair, Old Town Art Fair, and The Rosen Group Buyers Market of American Craft. A few of her many awards include a 'Merit Award' at the Beth El Art Festival in Florida and the 'James R. Thompson Merit Award' from the Illinois Artisans Program. Her work can be found at selected galleries and museum shops in Illinois, Massachusettes, Utah, and Scotland.
Session 1: Creating A Product Line ? Part One
The process behind creating and making a comprehensive and cohesive line of goods for retailing and wholesaling will be discussed.
Session 2: How to Market Your Craft ? Part Two
You have a product line, now what? Viable options to aid in marketing your craft to the appropriate customers will be revealed.