This section called Practical Lessons in Marketing provides a thorough tutorial in all facets of marketing.
Though it's targeted at arts organizations--nearly all the principles and most of the tactics can be applied directly or adapted to an individual artist's needs.
Some Marketing and Sales Advice
Why is Marketing Important?
The answer's not as obvious to some as others. This article points out that as much as you might like to, you can't just make art--you've got to market it and yourself. At Artistsregister.com, by Jim Rea.
How Not to Sell ArtIf you want to sell, here's what not to do. Despite the negative title, a very useful set of tips by Alan Bamberger at his site, www.artbusiness.com.
Closing a SaleMaybe you're not comfortable acting as a salesperson. All the more reason to read this quick primer on how to close a deal.
Selling ArtThere are lots of excuses for not selling. But if you're flexible and creative in your approach, you won't need to make any excuses.
How To Become Famous in Your Own TownDon't neglect your own back yard--it can be your best market.
Writing Press ReleasesBy Cecelia Lee, at artistregister.com, this short, sweet and contains this hopeful news: You don't have to be a great writer to write a good press release.
How to Write a News Release - 1How to Write a News Release - 2
Self-Marketing for Artists
Musician Bradley Sowash shares his experiences about what's worked and what hasn't in his career. At artjob.com.
Paying A Company to Market Your ArtAlan Bamberger writes on the pros and cons of hiring someone to market your work, and how to choose a firm.
Some Online GalleriesHere's a directory of a sampling of online galleries, maintained by the Artist Help Network.
The Skinny on Online GalleriesVirtual galleries mean you're not limited to bricks-and-mortar exhibition spaces anymore. But you need to be as serious and careful about online spaces and you do physical galleries. By Ilana Stanger.
Don't Waste Money Buying Art Gallery or Dealer Mailing ListsDirect mail marketing works for lots of businesses, including the arts. Without question, maintaining your own list is a necessity. But whether buying others' lists is worthwhile is worthwhile varies. Here's one point of view, and a caveat, at artbusiness.com.
Sell Art Successfully in Tough TimesTough economic times don't have to mean no sales. By being aggressive and creative, you can sell your way through lean times.